Capitol Records, Los Angeles 2001
Capitol Records, Los Angeles 2001
Chair: Shushan Ginosyan
Crisis Director: David Clymer
Around the turn of the century, the music industry faced several challenges. First, in 2001, Capitol Records negotiated a difficult merger with their longtime competitor Priority Records. This caused a shift which caused the company to begin signing rap artists. The decision to open up their company to this relatively new genre led to P.R. and media struggles. Then, around 2002 the creation of music streaming sites, like Limewire, pirated music became easily accessible to the general public, and consequently, the amount royalties collected by record labels dwindled.
However, the instability of the industry at this time, provided labels clever enough to take advantage of the industry’s instability, great opportunities for investment and growth. But beyond smart corporate decisions, a record label's success depends in part on their executives ability to spot and sign new talent. With heavy competition among record labels to find and sign hit artists, and produce platinum albums, the music industry has expanded its marketing ploys, doing whatever it can to boost its artists popularity and relevance within the media. Seated only blocks away from the famous capitol records building in Hollywood; still a popular LA landmark; the executives of Capitol Records will have the opportunity to rewrite the history of Capitol Records during this critical period in time.
Letter from the Chair
Welcome to the board of Capitol Records LLC. As an Angelino born and raised, I’m so excited to be chairing a committee that will recreate one of the most iconic corporations in Los Angeles. Mergers and acquisitions, marketing campaigns, the signing of new artists, and the sustainment of profit margins are all issues this board will be facing.
As for myself, I am a fourth year Philosophy major, Armenian studies minor at UCLA. This will be my fourth and final time taking part in LAMUN—a somber reality. I am also a member of our club’s MUN travel team, and enjoy competing on the collegiate circuit myself. Besides MUN, my hobbies include hiking and searching for interesting music, new and old. I’m also interested in public policy and law, and hope to pursue a career in this field.
And with that, I look forward to meeting you all, and having a productive committee during LAMUN 2017! I wish you good-luck in your preparations for committee, and look forward to hearing your ideas!
Letter from the Crisis Director
I’m glad you have chosen to compete in LAMUN and the Capitol Records committee. If this is your first time at this conference, prepare yourself for spirited debates with creative and intelligent students from around the globe. If however, this is not your first time coming to LAMUN, prepare yourself for spirited debates with creative and intelligent students from around the globe.
My name is David Clymer, and I am a 3rd year music composition major. My background in music drove me to begin researching how record companies dealt with the immense changes of the 21st century. Capitol Records, one of the old giants in the record business, was brought to its knees at this time. I’ve always been greatly curious about what was going on in those board rooms while their company fell to pieces around them.
The topics that will be discussed in this committee are real crises which plagued the shareholders of Capitol Records. First, the merger with EMI was a difficult and hard fought battle. This business deal was between two companies with vast differences in marketing styles, recruitment goals, and overall managerial disparities. Reconciling these differences and responding to the aftermath will be your first hurtle of the conference. The arch enemy of Capitol Records in the early 2000s was online music piracy sites such as Limewire. The practice of illegally sharing and downloading music online crippled record companies around the globe, and continues to be an enormous nuisance to all involved in the music and media business. Finding a solution to this epidemic is vital to Capitol Record’s success.
Have fun preparing,